Tuesday 3 November 2009

Flat plans







I used SuperSuper magazine as a reference for my flatplans as they are a music/fashion magazine that cover a lot of the same musicians my music would cover. I took a lot of influence fromt he way in which they do not stick to the traditional layout of a magazine. I plan to take this kind of haphazard approach with my magazine but I will be making it slightly more structured by sticking it to a theme of Clubkids who were a movement in New York in the late 80's/early 90's who pioneered the electro clash sound.
FRONT COVER PLAN

I want my front cover image to fill the whole page (as with many magazines). I want the image to be cropped into an extreme close up or to just be an extreme close up of the 'artist' who I will also feature in my interview. Instead of having writing all over my front cover I only want the title. At this stage I have not chosen a title. I want the colours of my front cover to be very bright and acidic: this will draw peoples eyes to it on a shelf and would also appeal to people who follow the scene my magazine refers to.

CONTENTS


I'm not too keen on the traditional list style of contents page, so I tried to develop a different way which would still be easy to use. I have decided to place photos of the inside features on a grid and edit on page numbers over the image in a sort of advent calendar like fashion. I will display the images in numerical order to stop it from being confusing.


DOUBLE PAGE SPREAD
I want to use lots of imagery in my double page spread because I want to use as much of the photo shoot as I can to reiterate the idea of the glamour and fame of being a clubkid/musician. Also for this reason I want the heading (artist name) to be in huge letters. To keep a running theme the font used for the heading will also appear in the questions as a way to highlight the difference between Q + A .

Tuesday 20 October 2009

Analysis of existing magazines




I was unable to hunt down any covers of magazines from my chosen genre, however I managed to attain some which either focus on a number of genres, including electro, or magazines that have the same or are influences of electro.

NME



The first thing I noticed about NME is that the band name is larger than the magazine title: This insinuates two things: Firstly it insinuates that the main priority of this publication is to support bands instead of get their own fame and secondly that the magazine is already well known enough that the title doesn't need to be the main focus because people will recognise which magazine it is instantly.

The whole cover has a colour scheme of red, black and white which has rock connotations. These are the only colours on the cover which makes it look neater.

They have got the front-woman of the band to stand much further forward then her band mates which gives the reader and easier way of quickly identifying the band as opposed to forcing them to note all five faces. Glorifying the vocalist of a band in photos is a common recognition tactic.

Every feature displayed on the front cover includes a band name showing that they do not cover ANYTHING that isn't music related.

Rolling Stone





Rolling Stone magazine are also a well recognised music magazine, so they have also let the cover star overshadow the brand name, this time by putting her head in front of it.

The colour scheme is pink and white, but pink is definitley the more predominant colour. The combination of all of the pink with the bubbles and the fact that the cover star is Lady Gaga screams Pop. Bubbles are often linked to Pop (because they pop) and so this is very relevant to the music of Gaga. I wouldn't want to use bubbles to signify the genre of my own magazine because, unless done extremely well (in this case shot by David LaChappelle) it can look really tacky.

Regarding the features of the cover there appears to be correlation between the size of the words and the importance of the story (the larger the writing the more important the story)





NME CONTENTS





The focal point of this contents page is 'The moment that Oasis kicked off their world tour'. Having a story in the contents makes it seem like the magazine is overflowing with news because theres multiple information in every single page (other than ad's obviously).



The colour ccheme of the contents is based around the colours of the logo (red/white)/black). However, they have added in flashes of yellow to draw the readers attention to other points of intrest, in this case the yellow is used to draw the reader to the subscription offer.



As well as having listings of news/radar/reviews/live/features there is also a band index which also shows how many different bands they cover in this one issue, again making it seem like they include more than they actually do. This is a way of making the reader feel as if theyre getting their money's worth.



The magazine name, band index, news etc and subscription section all frame the Oasis story which is another way of making people read it before they go off finding other things in the magazine. It is as if the editors have already decided the best way to make sure the reader takes in as much information as possible and almost pre-programmed their route through the magazine using focal points.

NME DOUBLE PAGE SPREAD



The main focal point of this double page spread is the featured band. This shows that although there is more than one story over these two pages, this is hte most important. The main headlines are written in a highlighted font, this also shows the reader which stories aremost important. Other, smaller features e.g. CRYSTAL CASTLES, is written in a different un-highlighted font insinuating less importance.

Having the 'EVERYONES TALKING ABOUT' section is another technique NME have used to make the reader feel that theyre getting more magazine for their money as there are four stories on one double page spread where most people would expect to find one article on one specific topic.

There is a definite colour scheme of blue/black/white on these pages. As the contents had a flash of yellow to highlight another importance, this double page spread has a small section involving the logo and background in red. This shows that even though the colour scheme has changed from the one used on the contents page there is still a running 4 colour theme through out this magazine which helps keep consistancy. The colour blue also has connotations of being 'cool' which ties in with the photographed band's laid-back poses and dress.





Target audience

There are no figures on www.NRS.co.uk for magazines that are of the same genre as the one I plan to create. I tried to search for something similar on google and found a website for Release Magazine which is solely focused on electro music. There was no information on their target audience but from what I could see they are aimed at 16-24 year olds who like to know about exclusively new electro bands from all over the world.

I think this target audience would be also appropriate for my magazine. The general person that would buy magazine would be probably a female who is maybe creative and likes to listen to music in which all emotions are dressed up in a glittering exterior. She probably leads a slightly unpredictable lifestyle and enjoys parties and all things from other era's, predominantly the 70's.

Monday 19 October 2009

Introduction

The main coursework task is to create a music magazine based around a specific genre and aimed at a particular target audience. I have decided to make a magazine based around electro/pop music as it is one of my favourite genres of music and I think it comes with an outlandish visual which will be good to translate into a magazine. This task is going to help me develop further, the skills I displayed in the preliminary task.

http://sdcmediaaschaniralayzell.blogspot.com/